Fitness and Wellness Professional Andre Rose Launches His New Book

By Neil Armstrong

Photo contributed    Andre Rose, author of Buns of Steel: The Unstoppable Pursuit of Fitness

The grandparents of fitness and wellness professional, Andre Rose, had a profound influence on his life.

Learning sewing skills from his grandmother landed him his first job while a high school student and watching his grandfather – the only male in the house in which he grew up – deal with prostate cancer led to his pursuit of fitness and a focus on men’s health.

His grandfather died in 1992 but Rose still remembers his battle with cancer and will launch his first book, Buns of Steel: The Unstoppable Pursuit of Fitness, in Toronto on March 21, as a tribute to him and the men he is driven to help.

The book shares Rose’s remarkable journey into the world of fitness but also introduces the urgency he sees in the necessity for men to be healthy to stave off medical issues such as prostate cancer and diabetes.

Drawing from his lived experience and that of his family, the author offers insight into what makes him such an enthusiast for living a transformative life.

“You can become inspired too to make fitness your unstoppable pursuit,” he says.

Rose, who was born in Manchester, Jamaica and immigrated to Canada in 2011, has been an entrepreneur since April 2015 when he started his underwear brand, Steele – a luxurious bamboo fibre underwear.

When he is not immersed in fitness training, promoting his brand, and waxing philosophical on social media, Rose is usually out and about enjoying life in Toronto.

“As a young boy growing up in Jamaica, daily life was a very physical experience; we walked for miles to get to school, church, and other places. Although fitness was natural, many men did not take their health seriously resulting in prostate cancer, diabetes, alcoholism, and other chronic illnesses,” he says.

Buns of Steel: The Unstoppable Pursuit of Fitness shines the spotlight on the importance of men taking charge of their health.

“It highlights a comprehensive review of how we can transform our bodies. In fact, when shifting or changing any aspect of our lives, the act of getting started is by far the most challenging stage. That mindset change kick-starts the physical process that generates considerable momentum, which in turn improves our lifestyle. Once that momentum is kept, you will soon experience impressive results.”

Rose, who is also a motivational speaker and fun-loving person, is passionate about health and self-development.

While a student at Knox Community College in Mandeville in the parish of Manchester, Jamaica, Rose worked in a dressmaking factory using the skills he learned from his grandmother who was a seamstress.

At 21, he started working in retail and it was his manager’s decision to send all employees to the gym to increase production that ignited his love of fitness. It changed his perception of life.

In 2007, Rose earned a diploma in marketing and sales after attending night school. A year later, he was promoted to retail buyer which prepared him for starting Steele, his company.

After several years, he noticed that he looked just as good as the models on the men’s underwear package so he decided to move to Canada to become an underwear model. In 2011, Rose arrived in Toronto, Ontario to follow his dream.

Although modelling agencies told him that he was too short to be a model, he did not let that faze him and became a fitness model from 2012 to 2015.

In 2013, Rose competed as a professional body builder and won in the novice category. That same year, he read the book, Think and Grow Rich, by Napoleon Hill, an American self-help author, and hence resolved that he could become an underwear model by starting his own underwear company.  Two years later, while working full-time the ebullient entrepreneur founded his small business, Steele, with markets here in Canada and internationally.

As his thighs became more muscular, the crotch of his pants would wear out fairly quickly. Curious about what underwear fabric would prevent this, Rose found that bamboo absorbs moisture, is sustainable, and is an eco-friendly fibre.  The underwear, which is made with bamboo, helps the pants slide easier and makes it more durable.

Over the last two years, Rose has partnered with the Toronto firefighters by donating supplies of Steele underwear to help raise funds for the Princess Margaret Hospital Cancer Society.

The underwear ensures a comfortable, luxurious and sexy feel. The full line of the brand can be seen at the online store, www.AndreRose.ca

Buns of Steel: The Unstoppable Pursuit of Fitness will be launched on Thursday, March 21, 7:00 p.m. to 9:00 p.m. at Brunswick Bierworks, 25 Curity Avenue in Toronto.

On July 13, 11:00 a.m. to 2:00 p.m. he will have a book signing at Indigo Chapters in the Manulife Centre, 55 Bloor Street West in Toronto.

The book is published by 10-10-10 Publishing, which is based in Markham, Ontario. The book is available at Amazon.com and at bunsofsteelbook.com.

You can find out more about Andre Rose at:

Linkedin: Andre Rose

Instagram: @roseandre9

Facebook: Andre Rose buns of steel 

YouTube: https://tinyurl.com/y6lmwmkm

Website:bunsofsteelbook.com